Custom Merchandising for the Fallas Festival: A Guide for Comisiones Falleras

1. What is a comisión fallera, and why does it need its own merchandise?

A comisión fallera is the local association — falleros and falleras, adults and children — that organises and funds a falla (the monument) throughout the year: raising funds, deciding the monument's design, organising events, dinners and participation in the Ofrenda (a mass flower offering to the Virgin), and gathering the rest of the year at the casal faller, the social clubhouse where the committee meets outside of the March festivities. It's not a group that only appears in March — many committees have casal activity (dinners, meetups, board meetings) practically all year round.

Each committee has its own Fallera Mayor (and, in many cases, a Fallera Mayor Infantil, or child representative), the person who represents the falla at official events, plus its own board with a president and various roles. The falla itself — the satirical monument set up in the street — is made up of ninots, the individual figures that make up the scene, and it's ultimately burned in the Cremà at the end of the festival. This whole calendar, which runs from January through March and peaks in fallas week, generates very different events — the presentation of the year's board and Fallera Mayor, the Ofrenda, committee dinners, the plantà (setting up the monument) and the Cremà itself — and each one has its own merchandising needs: what's worn to identify the group on the street isn't the same as what's given as a gift at a dinner among falleros.

This need for dedicated merchandise isn't a whim: a committee with hundreds of members needs its people to be identifiable as a group at events, needs banners and flags to mark its presence in processions and official events, and has a deeply rooted tradition of exchanging gifts among falleros — especially among the board, the Fallera Mayor and her Corte de Honor (court of honour) — throughout the season. That demand for custom production, repeated every year with a fixed, tight calendar, is exactly the kind of project a made-to-order merchandise factory is built for.

For an English-speaking visitor or resident, it's worth knowing that Fallas is a genuinely hyperlocal Valencian tradition — there's no equivalent festival in the UK or Ireland — but the merchandise side of it (t-shirts, badges, banners, gifts) works exactly like it would for any club, society or association back home: group identification, event gifting and branded packaging, just tied to a very specific and spectacular Spanish festival.

2. What Beetle Print makes for a comisión fallera: real scope

Beetle Print is a made-to-order factory with its own pattern-making and cutting workshop (patronaje y corte propio), which means our scope for a comisión fallera goes further than group merchandise: group merchandise, committee identification, gifts exchanged among falleros, and made-to-measure production — including custom traditional dress pieces, tocados (headpieces), and large-format textiles such as lonas (tarps) and carpas (marquees) for the casal or a street stand. The everyday catalogue a committee can order from us includes committee t-shirts and hoodies, banners and flags, badges and pins, keyrings, and packaging for gifts handed out among members; alongside that, we also take on made-to-measure projects such as custom costume pieces, tocados, lonas and carpas, always scoped and confirmed project by project.

This Fallas product line runs on the same made-to-order factory that already covers other corporate merchandise and gift projects across the Comunidad Valenciana: same process, same techniques, same production timelines, adapted to what a comisión fallera needs at each point in the season. If your committee also needs matching t-shirts, hoodies or caps for the board, see our guides on custom hoodies and t-shirts and custom caps and hats, and for embroidered crests on polos or jackets, our custom embroidery guide.

3. Committee t-shirts and hoodies

The most common piece of group Fallas merchandise is the committee t-shirt or hoodie: the casual garment that identifies every member — adults and children — at events, dinners, group outings, or simply as informal everyday wear at the casal. It's worth distinguishing this from traditional Fallas dress: we're talking about custom streetwear with the committee's name, crest or design, not the regional costume worn at the Ofrenda.

At Beetle Print we work this garment with the same techniques we use across our clothing line: screen printing for committee runs with few colours and good volume performance, DTF and vinyl transfer for full-colour designs or individual names per garment (for example, each fallero's name on the back), and embroidery for the falla's crest on polos, hoodies or jackets, giving a more durable, refined finish than flat printing.

This individual customisation — name and sometimes role, embroidered or printed on each garment — is common in committee orders, especially for the board, and can be handled within the same order without separate processes.

4. Banners and flags

The committee banner or flag is the piece that identifies the group out on the street: along the route to the Ofrenda, at official joint events with other committees, or simply flying at the casal or on the building façade during fallas week. It's customised with the crest, name and colours of each falla, and it's part of the visual identity every committee looks after year-round, not just in March.

As with any custom graphic piece, it's worth getting the banner design sorted well ahead of the busy season: if the committee doesn't yet have a crest or design adapted to this piece, the logical first step is custom graphic design work before moving to production.

5. Badges, pins and enamel pins

The falla insignia — the pin or badge that identifies someone as a committee member — is probably the most traditional piece of Fallas merchandise of all, and it's still one of the most in-demand: it's given to new members, handed out on special occasions, and many falleros collect them year after year, with their own display cases at home or at the casal.

At Beetle Print we manufacture this piece as part of our custom pins and charms line, using the falla's crest or whatever design the committee chooses, in various enamel and metal finishes. It's one of the pieces where getting the sizing and simplification right matters most, because the working surface is small and a crest with too much detail loses legibility once shrunk down.

6. Keyrings and small gift details

The keyring is the quintessential committee gift detail: cheap to produce at volume, easy to customise with the falla's name or crest, and a common keepsake handed out to members, collaborators or casal visitors during fallas week. It's made in soft full-colour PVC, acrylic, or engraved metal, depending on the committee's budget and desired finish, as part of our custom keyrings line.

Other small details that fit the same production logic — and that are often ordered alongside keyrings to complete a committee gift set — include mugs, badges, magnets and stickers featuring the falla's crest.

7. Gifts for the casal faller and committee dinners

Much of a committee's life happens outside of March: committee dinners, role celebrations, casal anniversaries, presentations of the Fallera Mayor and her Corte de Honor. At all of these events it's customary to hand out a personalised detail, both among the board and to members in general: anything from a mug or keyring with the falla's crest to a more elaborate set combining several pieces — t-shirt, keyring, pin and a note or card — for special occasions like the appointment of a new Fallera Mayor or the farewell of an outgoing board member.

This type of order fits directly into the same logic we already apply to corporate gift and event projects: combining several pieces at different price points in a single set, all featuring the same design — in this case, the falla's crest and colours instead of a commercial brand.

8. Packaging for gifts exchanged between falleros

It's a widespread tradition among committees to exchange gifts between falleros and falleras, especially towards the board and the Fallera Mayor, and that gift is usually presented with carefully finished packaging: a box to go with the detail, a bag featuring the falla's crest, or a ribbon or seal that finishes off the presentation. It's the same logic we work with in our custom packaging line — made-to-measure boxes, cardboard or raffia bags, branded seals — applied to a committee's crest and colours instead of a commercial brand.

A box or bag with the falla's crest turns a simple detail — a mug, a pin, a keyring — into a carefully presented gift, something especially valued at formal occasions like the appointment of new roles or handing out badges to new members.

9. More merchandise ideas: table banners, raffle prizes and casal details

Beyond the group t-shirt and the keepsake keyring, there are merchandise pieces many committees don't think to order until they suddenly need them in a hurry. They fit into the same production run as the rest of the falla's order.

All of these pieces can be folded into the same committee quote as the t-shirt, the large banner or the gift packaging: same design, same production process, no separate orders or extra lead times.

10. Made-to-measure: custom traditional dress, tocados, tarps and marquees

Beyond the regular committee merchandise catalogue, Beetle Print also runs its own pattern-making and cutting workshop (patronaje y corte propio), which lets us take on made-to-measure projects for a comisión fallera: custom traditional dress pieces, tocados (headpieces), and large-format textiles such as lonas (tarps) and carpas (marquees) for the casal, a street stand or a committee event. This is bespoke production, confirmed project by project — every committee's needs, fabrics and finishes are different, so we don't publish a fixed catalogue for this line the way we do for t-shirts or keyrings.

If your committee has a made-to-measure project in mind — a costume piece, a tocado, a tarp or marquee for the casal or a street stand — the fastest way to scope it is to ask us directly on WhatsApp, telling us what you need: we'll confirm feasibility, timeline and price once we know the project.

11. Use cases across the Fallas calendar

12. The Fallas calendar: when to order your merchandise

The Fallas season has a fixed closing date — the Cremà, on 19 March — and an official opening with the Crida, the ceremony where the Valencia City Council announces the start of the festivities in late February. But a committee's real activity, and its merchandise needs, begins months before those dates: the exaltation of the Fallera Mayor, the board presentation and the first committee dinners tend to cluster in autumn and winter, long before the monument is even set up in the street.

That gap between "when Fallas actually happens" and "when a committee needs its merchandise" is exactly why it's worth planning ahead: textile production (screen printing, embroidery, DTF) and pieces like enamel badges have production lead times that stretch out precisely in the weeks when the most committees are ordering at once, between January and March.

13. How to order: step-by-step process

14. Comparison table: which piece to use for each case

15. Common mistakes when ordering Fallas merchandise

• Ordering with the Fallas calendar already looming: peak committee season is concentrated in a few weeks of the year; the earlier you get in touch relative to the event date, the easier it is to fit design and production in without rushing.
• Not having the falla's crest adapted to each surface: a crest designed for a poster doesn't always work as well shrunk down to a pin or a small keyring; it's worth reviewing the simplification before production.
• Treating every project as regular merchandise: committee t-shirts, badges and keyrings follow our standard catalogue and lead times, while custom traditional dress, tocados, tarps or marquees are made-to-measure projects — flag them early so we can scope materials and timeline properly.
• Not specifying sizes or quantities for children vs adults: if the committee has a children's section, specify separate quantities and sizes from the first contact.
• Requesting a quote without detailing every piece in the project: if the order combines t-shirts, badges and gift packaging, detailing everything from the start helps give a quote and timeline matched to the whole project.

16. Frequently asked questions

For matching committee hoodies, t-shirts or caps, see our guides on custom hoodies and t-shirts and custom caps and hats. For embroidered crests on polos or jackets, see our custom embroidery guide.